How to Create Engaging Content


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Wanna Know How to Write Engaging Content So Your Audience Will Notice You?

 

Do you have a business page on social media that produces vanilla content?

Are you a normie dude or dudette that write stuff for a living?

And you want to stand out and get noticed from the millions of social media content published every day.

You’re in luck because my first ever article is for you!

Either you have a fanbase or not, that doesn’t matter.

‍‍‍‍‍Because today, I’m going to teach you how not to suck at content writing so your audience will notice you.

 

Engaging Content Tip #1:

Put Your Audience First

 

‍‍‍‍‍FACT: NOBODY cares about you.

‍‍‍‍‍‍That goes without saying that your content shouldn’t focus on your opinions too.

‍‍‍‍‍‍Because who gives a flying cockroach about you?

When you write content, make sure it’s all about your audience and nothing or minimal about yourself.

‍‍‍‍‍‍Before your keyboard or keypad goes “tak tak”, ask yourself these questions:

‍‍‍‍‍‍ ‍‍Will my audience or market gain something valuable when they read my content?

(because if it’s rubbish, that’s at least a solid five minutes of their wasted time that they can’t take back)

Will it solve their problem?

Or does it entertain them at least?

‍‍‍‍‍‍Here, let me simplify it for you with an abbreviation.

‍‍‍‍‍‍WIIFT – What’s in It for Them

Simple, right?

 

Engaging Content Tip #2:

Set a goal and have a topic in mind

 

‍‍‍‍‍What are you going to talk about?

Who is this exactly for?

Will my audience benefit from it or is it just another crappy post?

‍‍‍‍‍‍ ‍‍As much as possible, I encourage you to produce content that has a purpose.

Whether if it’s to educate or to promote…

ALWAYS have a plan of action and don’t waste other people’s time.

Let’s put it this way…

Would you rather read a post about how “#blessed” your friends are because they got themselves a venti cup of humblebrag-cuccino earlier today?

Or educate yourself about how you can reduce plastic waste and save a herd of 150-year old sea turtles from ingesting it?

The choice is yours to make.

But, for me, quality content > shitposts ANY day.

 

Engaging Content Tip #3:

‍‍‍‍‍‍Use first -person pronouns.

 

‍‍‍‍‍It’s probably just me because I’m a direct response copywriter and I use it a lot.

‍‍‍‍‍‍ ‍‍But, I think this may boost your writing skills too!

‍‍‍‍‍‍ ‍‍Using first-person pronouns in your content makes it more authoritative, which helps build trust with your readers.

‍‍‍‍‍‍ ‍‍They also make your writing seem as it’s directly addressing your audience (which you should btw) making it more personal and more likely for your reader to respond.
‍‍‍‍‍‍ ‍‍Alrighty then, I hope you’ve learned a thing or two from my first ever Linkedin article!

‍‍‍‍‍‍ ‍‍I certainly hope you’ll use what you’ve read on your next content creation.

‍‍‍‍‍‍ ‍‍

P.S. Did I miss something?

Let me know in the comment section if I missed something.

Btw, click here to go back to the main page.

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